What questions do companies ask if they genuinely want to be innovative? How can companies genuinely be innovative? An obvious answer would be: by developing good ideas. Perhaps through Design Thinking, an innovation workshop, conversations with customers or the use of new technologies. But that is where the real problem begins. Between a change in the external environment and an innovation that actually creates an impact within a company lie many different steps. A signal has to be noticed, a problem understood, knowledge brought together, an idea developed, evaluated, tested and eventually integrated into existing operations. At every one of these transitions, something relevant can be lost. The OECD therefore… Read More
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