An Innovation Process Is More Than a Collection of Good Ideas Creativity and innovation are often treated as interchangeable in everyday business practice. On closer examination, however, this equation is not particularly useful. In organisational research, creativity usually refers to the development of ideas that are both novel and potentially useful. Innovation goes further. It includes the development and implementation of those ideas. The fact that an idea is interesting or original does not yet make it an innovation. The OECD and Eurostat’s Oslo Manual also draws an explicit distinction between innovation and a mere idea or invention. A new or improved product must be made available to potential users,… Read More
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