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Why are our best people both brilliant and difficult?
Why do we lose high performers? Creative, highly qualified, differently wired people drive innovation. But even positive change like that creates friction.
This is where the core tension of modern organisations emerges: we need difference to create something new, yet we optimise our systems for stability, comparability and efficiency. Both make sense. Both are necessary. And yet, these logics increasingly collide.
Organisations are most profitable when processes are standardised, predictable and scalable. At the same time, they depend on strong ideas and innovation to remain viable tomorrow. To reach that future, however, they must stay economically sound while in the here and now.

Why do we lose high performers?
Companies lose creative talent when differences in thinking are treated as personality issues rather than as a systemic translation challenge.
Processes are built for sameness, not for difference. Intelligent people notice this very quickly. The result: masking, energy loss, constrained idea diversity, innovation bottlenecks and, in the worst case, resignation.
For leaders, this process often feels contradictory. On the surface, performance is still there. Results still look fine. And yet something is missing: initiative, constructive friction, genuine contribution. The sense that people are internally engaged fades slowly but steadily.
Why do creative employees leave despite good leadership?
Many decision-makers recognise this moment clearly. There is no dramatic incident, no single breaking point just a quiet unease. Decisions no longer have the impact they once did. Conversations create less clarity. Measures feel random. Leadership starts to lose its sense of control, even though everyone involved is competent and committed.
Leaders therefore do not suffer from team turnover first. It starts with this diffuse feeling of losing grip – something few allow themselves to voice. Leading neurodivergent employees is challenging, especially under pressure.
At the same time, leaders feel economic pressure from investors or shareholders, rapidly changing markets and constant demands for profitability.
Why do employees feel disconnected despite generous benefits?
HR departments are often caught in the middle. On the one hand, they are close to people. On the other, they are bound by structures, budgets and decision-making hierarchies. The mandate to shape a better culture collides with limited influence. That creates pressure and often frustration.
Between helplessness and loss of credibility, HR experiences the gap between aspiration and reality every single day. Measures are approved but do not take effect. Programmes are launched but fail to deliver the expected impact. Leaders are overwhelmed, yet rarely say so openly.
And amid all this, HR is expected to “fix the culture” – quickly, ideally without additional cost, and typically without a seat at the key decision-making tables.
Why do our innovation initiatives fail?
Fewer new ideas? Little to none constructive disagreement? Reluctance to take responsibility?
In such cases, companies often pay 100% of salaries, but receive only 60–70% of their employees’ cognitive capacity. For knowledge-intensive and technology-driven organisations, this is disastrous.
Why do the best people always leave first?
Employees suffer as well. Energy flows into over-adaptation and masking, often leading to burnout and loss of meaning.
What becomes visible here is not an individual weakness. It is a structural pattern. And precisely because of that, it is frequently overlooked: symptoms are spread across time, teams and roles, while the root cause lies in their interaction.
The financial damage shows up as unrealised ideas, missed market opportunities, delayed projects, loss of tacit knowledge or onboarding costs for new hires. Some of these factors can be measured, but not all. And the connection between them is rarely recognised.
Partly because it hurts to admit that traditional control mechanisms no longer work. And partly because these patterns only become visible when viewed systemically – distinct from the many other pressures shaping today’s organisations.
Why are our most creative minds exhausted so quickly?
Why do the “difficult” high performers deliver either brilliance or nothing at all?
It could be very different. Neurodivergent people perceive more details and process their areas of expertise in greater depth. Pace and sensory filters can be a weakness or a strength. In purely factual terms, they are simply different.
When organisations take this group seriously – a group often marked by exceptional creativity – two problems can be solved at once: creative talent stays with the company and contributes profitably through new ideas and innovative approaches.
This also aligns with management interests. Leaders want to retain talent, avoid burning people out and practise good leadership. Most decision-makers want to feel proud of their teams again and regain confidence in their decisions. They want their organisation to feel alive, capable of learning, and fit for the future.
How can we regain clarity, translation and the ability to act?
“We are losing people we know we actually need – and we don’t understand why.”
That is difficult to admit. This sentence hurts because it accepts responsibility while offering no clear cause and therefore no obvious lever.
The alternative would be to admit that equal treatment is not the same as fairness, that leadership does not work the same way for everyone, and that the system itself is part of the problem. That can feel risky when stability is under threat. Yet this shift in perspective is worthwhile – and opens the door to collaboration between different thinking styles.
How do we turn the right ideas into real impact?
Communication, self-efficacy, idea management, structured knowledge bases, design thinking, innovation processes – the buzzwords are familiar. I summarise them under one umbrella: neurodiverse thinking in organisations.
Effective solutions give these concepts substance, ideally tailored to the specific organisation. What long-lasting, successful approaches have in common is: they treat difference as valuable.
Organisations retain their most valuable ways of thinking when they develop a shared language for difference and create a sense of belonging through meaningful rituals – instead of revolving around a superficial consensus.
Where should we start?
With my consultancy Flow by Wolff, I specialise in exactly this balancing act between today and tomorrow.
Would you like to understand how the talents and ideas in your team can shape your organisation’s future? I invite you to share your situation with me. You will gain a clear overview of possible approaches and fast indicators showing where your greatest leverage lies.
FAQ: Creative Talent, Neurodiversity and Innovation in Organisations
Why do organisations lose their high performers?
Because high performers rarely fail at tasks, they struggle with translation gaps within the system. They think faster, more relationally and more deeply than most processes are able to capture. When these differences are interpreted as personality issues (“too critical”, “too sensitive”, “too complex”), pressure to adapt begins.
What follows is not a sudden drop in performance, but a gradual withdrawal: less initiative, less constructive friction, fewer ideas. Eventually, resignation follows often unexpectedly for the organisation, but long decided for the individual.
Why do creative employees leave despite good leadership?
Because good intentions do not automatically lead to good outcomes. Many leaders act with appreciation, openness and commitment yet still reach their limits when working with very different ways of thinking and perceiving the world.
Creative employees rarely leave because of one particular manager. They leave when they constantly feel the need to regulate themselves or explain how they work in order to fit the system. Leadership without structural translation remains exhausting for them and unsustainable in the long run.
Why do innovation initiatives fail?
Because innovation rarely fails due to a lack of methods. Tt fails due to lack of organisational fit. Design Thinking, idea platforms or innovation programmes all assume that people can share their thoughts openly and without friction. The greater the diversity of ideas, the higher the potential for real innovation. In many organisations, however, this comes at a high energetic cost.
When difference is not safely integrated, agreement loops replace genuine diversity. Ideas remain superficial, responsibility is avoided and dissent disappears. Idea management turns into a symbolic ritual rather than a source of real impact.
Because belonging does not emerge from offerings, but from resonance. Benefits address needs, belonging emerges where people feel seen in how they think and work.
Neurodivergent and highly creative employees, in particular, sense very clearly whether they are truly included or merely accommodated. When this alignment is missing, belonging remains abstract even under generous conditions.
Why do the best people always leave first?
Because they have the most options and the greatest sensitivity to coherence. The strongest and most creative employees recognise early on when their energy is spent primarily on adaptation rather than on meaningful contribution. They do not wait until the situation becomes unbearable; they act.
For organisations, this is particularly painful: it is not the weakest who leave, but those with the greatest future potential.
Who is Monika Wolff?
Monika Wolff is a systemic consultant and entrepreneur specialising in neurodiversity, translation between thinking styles and organisational innovation capacity. She works on the systems in which different ways of thinking collide.
Her focus is on making translation errors between nervous systems, roles, processes and expectations visible thereby strengthening retention, performance and innovation at the same time.
What is Flow by Wolff?
Flow by Wolff is a consultancy for organisations that want to retain and effectively integrate their most creative talent. Its focus lies on knowledge-intensive, technology-driven companies facing high innovation pressure.
Flow by Wolff supports organisations in:
- making different thinking styles compatible
- structurally integrating neurodiverse potential
- realigning leadership, collaboration and innovation practices
Strengthening talent retention with the goal of remaining profitable today while becoming future-ready tomorrow.